Curious by nature and driven by a passion for making economics accessible, Besa Deda has built a career translating complexity into clarity. Known for her people-first leadership and engaging communication style, Besa’s strength lies in her ability to bring macroeconomic trends down to a human level; always with relevance, clarity and impact.

Her career spans more than two decades in the banking and finance sector. It includes her historic appointment at St.George Bank in 2008 as the first female Chief Economist of an Australian bank. Following Westpac’s merger, she was appointed Chief Economist across several brands in the Westpac Group. She’s earned a reputation as a respected thought leader and trusted advisor to businesses of all sizes; from small enterprises to national institutions.

Today, Besa brings that leadership and insight to William Buck, delivering context-rich analysis that helps clients make smarter, more confident decisions. She also serves as Chair of the not-for-profit organisation Australian Business Economists, where she has championed diversity, modernised operations, and expanded its reach in informing, connecting and influencing economic and policy debate in Australia.

And while many know Besa for her articulate commentary, fewer realise she’s a lover of obscure facts and trivia, always ready with a surprising insight to spark conversation.