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Working together to drive positive change

Making Western Sydney Greater is a collaborative project between William Buck, St.George, Western Sydney University, and Western Sydney Business Connection. Analysing the experiences of business owners and managers in Western Sydney helps us to identify the important issues and priorities for businesses and drive positive change for you and the region.

In this latest report, we focus on the benefits and obstacles of strong digital marketing strategy, the impact of better connectivity and new transport networks, and take a look at growth and employment outlook for businesses in Western Sydney.

To access previous versions of the Making Western Sydney Greater Report, please click here.

About the 2018 Making Western Sydney Greater Report 

Key Concepts 

Micro Business SME Business Large Business
4 or fewer employees 5 – 100 employees 101+ employees
Privately owned Typically privately owned Includes private business, public companies, Government entities and some other entities.
Australian owned Typically Australian owned, but includes some foreign owned businesses Australian and foreign owned


The business classifications are consistent with those used by the ABS.

About the Respondents 

  • The Making Western Sydney Greater reports are based on a survey of approximately 200 businesses based in Western Sydney.
  • The sixth edition of the Making Western Sydney Greater survey was conducted in August 2018.
  • The respondent businesses were approximately 23% Large Business, 52% SME Business and 25% Micro Business.
  • Approximately 99% of the individuals completing the survey identified themselves as business owners or senior management (CEO, CFO, Director or equivalent).

Source Information

2018 Report Highlights

Business Sentiment

Reaching its highest point over the survey’s history, businesses across Western Sydney are buoyant.

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Economic Performance

Businesses expect a strong economic environment and forecast exceeding their budgeted revenue, profit and capital expenditure targets.

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Employment Trends

55% of businesses are expecting to increase their full-time workforce over the next 12 months.

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The bold vision to make Western Sydney a 30-minute city will be a game-changer for liveability. Businesses are gearing up to leverage the opportunities from improved connectivity.



86% of businesses believe they have an effective website, 75% are using social media and have plans to invest more over the next 12 months.

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