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Protecting your business with key person insurance
4 March 2025 | Minutes to read: 3

Protecting your business with key person insurance

By Amy Gill and Zeb Ashton

In any business, there are individuals whose contributions are pivotal to its success. These ‘key persons’ are the people who make a significant impact – whether they are founders, executives, top salespeople or specialists with unique expertise. Their skills, knowledge and relationships form the backbone of the business, driving growth, fostering innovation and ensuring operational stability.

However, businesses often overlook the potential risks associated with losing such individuals.

What would happen if a key person were unexpectedly lost due to death, disability, or serious illness?

The repercussions could be profound, including declining revenue, operational disruptions, lost client confidence and a negative ripple effect on staff morale. Without proper planning, even a thriving business can face immense challenges and in worst-case scenarios, risk collapse.

This is where key person insurance becomes invaluable – a tool designed to safeguard your business against the financial and operational fallout of losing a key contributor. By planning ahead, you can ensure your business’s resilience and protect its long-term vision, even in the face of unexpected events.

What is key person insurance?

Key person insurance is a life or disability insurance policy taken out by a business on an individual whose absence would significantly impact the organisation. If the key person passes away or becomes temporarily or permanently incapacitated, the policy provides a lump-sum payment to the business.

Why is it essential?

  1. Business continuity: Protects your business against financial disruptions caused by the unexpected loss of a critical individual.
  2. Reputation management: Helps maintain client and stakeholder confidence during periods of uncertainty.
  3. Financial resilience: Provides funds to recruit and train a replacement, cover revenue shortfalls or pay off debts.
  4. Peace of mind: Enables business owners to focus on navigating challenges rather than worrying about immediate financial survival.

The following scenarios highlight the different outcomes and risks of not having a policy in place.

Scenario 1: No key person cover in place

Sarah and Tom co-own a successful architectural firm. Sarah’s expertise in client relationships and design innovation makes her indispensable, contributing to 60% of the firm’s projects. When Sarah passes away unexpectedly, the business faces significant challenges like:

  • Financial strain: Revenue declines as Sarah contributed 60% of the projects and recruiting a replacement becomes an expensive and lengthy process.
  • Operational challenges: Tom struggles to balance daily operations while attempting to fill Sarah’s role.
  • Reputational damage: Delayed projects and uncertainty erode client trust, threatening the firm’s long-term success.

Scenario 2: Key person cover in place

With Key person insurance in place, the architectural firm receives a payout upon Sarah’s passing.

This allows Tom to:

  • Cover revenue losses and fund recruitment and training for Sarah’s replacement
  • Maintain day-to-day operational continuity without financial strain, and
  • Preserve client confidence, ensuring projects proceed as planned and the firm’s reputation remains intact.

The policy acts as a financial lifeline, allowing the business to remain stable and secure, even in the face of significant loss.

The cost of inaction

Failing to invest in key person insurance, can leave your business vulnerable to:

  • Revenue loss: Decline in income due to the absence of the key person’s contributions.
  • Financial strain: Increased costs for recruitment and training of a replacement.
  • Operational disruption: Delays in projects and reduced efficiency.
  • Reputation damage: Erosion of client and stakeholder confidence.
  • Business instability: Heightened risk of financial instability or closure.

Investing in key person insurance ensures your business remains resilient, even in challenging times and protects everything you’ve worked hard to build

Key person insurance is more than a safety net, it’s an investment in your business’s future and if structured correctly, could be tax-deductible for your business. By planning for the unexpected, you can ensure financial stability, protect your reputation, and navigate challenging transitions with confidence.

Contact your local William Buck advisor to explore Key Person insurance solutions tailored to your business’s needs.

Protecting your business with key person insurance

Amy Gill

Amy expects the unexpected. Her career has taught her the importance of planning and preparation. She takes pride in helping her clients achieve their financial goals while protecting them from unforeseen circumstances. Her natural intuition and people skills allow her to truly understand her clients' needs. She is known for her genuine warmth and approachable demeanour and her trustworthy nature helps clients feel at ease when discussing sensitive financial matters.

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Protecting your business with key person insurance

Zeb Ashton

Zeb is an Advisor in our Wealth Advisory division. He specialises in high net worth individuals, medical professionals, and small to medium (SME) business owners. Zeb provides strategic advice, structuring, estate planning, and asset management. Zeb is experienced in every aspect of portfolio management Zeb ensures his clients priorities are reflected within his strategies, whether it be wealth creation, structuring, estate planning or asset management.

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