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“I always strive to provide a professional service while realising our clients are people too and they want to work with an advisor they like and trust.”
Chris Franco
Principal, Wealth Advisory
As a member of William Buck’s wealth advisory team, Chris Franco combines a people-first approach with professional discipline to deliver outstanding results and peace-of-mind for clients.
After starting out his career as an accountant, Chris moved across to wealth advisory to pursue a passion for financial planning.
Chris joined William Buck as a Paraplanner in 2018, working his way up to become Head of Strategy as a Senior Paraplanner, Financial Advisor from 2021, Senior Advisor in 2024 and Principal in 2025.
With core expertise in areas including superannuation, investment, insurance and entity structuring, he strives to achieve the best possible outcomes for his clients.
Chris holds a Bachelor of Commerce from the University of South Australia and a Graduate Diploma of Financial Planning.
The Facts:
Core Expertise
- Superannuation (including SMSF’s and Super SA)
- Retirement strategies
- Investment management
- Wealth accumulation strategies
- Risk insurance
Qualifications & Associations
- Graduate Diploma of Financial Planning
- Advanced Diploma in Financial Planning
- Diploma of Financial Planning
- Bachelor of Commerce
Industries & Specialisations
- Retirees
- Superannuation
- Wealth accumulators